If your makeup bag has been looking a little too practical lately, Ever Bilena has a new reason to make room for something prettier. The Filipino beauty brand is leaning into the coquette aesthetic with EB Coquette, a 25-piece collection of eye, lip, and cheek products wrapped in soft pinks, bows, and romantic details.

The collection feels very much of the moment, but it also fits naturally into Ever Bilena’s familiar pink-girl identity. Instead of treating coquette as a look reserved for special occasions, EB Coquette brings its softer side into products you can actually work into an everyday routine.

The 25-piece collection covers eyes, lips, and cheeks, with prices ranging from ₱345 to ₱395.

For the eyes, there’s the Le Petit Palette, available in Cacao and Lavender. Each palette has 12 matte and shimmer shades, giving you plenty of room to play around, whether you’re after something subtle for the day or a little more definition for a night out.

The lip selection keeps things just as playful. The Rococo Lipstick comes in six shades with a matte finish, while the Bisou Juicy Tint comes in six shades with buildable color and a glossy finish.

Then there are the cheeks. The Chiffon Blur Dip comes in seven shades and pairs a blush-balm formula with a built-in applicator. The Soirée Liquid Blush comes in four shades and offers a lightweight formula that can be built up for a streak-free flush.

There’s a reason the collection feels easy to wear despite being inspired by such a distinct aesthetic. According to Denice Sy, Chief Sales and Marketing Officer of Ever Bilena Cosmetics Inc., the idea was to make the products work beyond the visual appeal of the trend.

“We wanted the EB Coquette Collection to feel as good as it looks. It’s easy to chase a trend, but we built every shade and texture in this collection to actually earn a spot in your everyday routine, not just to look pretty in a video,” said Sy.

And perhaps that’s the easiest way to approach the collection: you don’t have to commit to the entire coquette look. A soft blush can be enough. So can a glossy tint or a little shimmer on the lids. For anyone who wants to go all in, though, the collection gives you everything you need to put together a more coordinated look.

Either way, EB Coquette makes a case for having a little fun with your makeup again. Not every beauty purchase has to be purely practical—and sometimes, a pretty compact or a pink lip is reason enough to enjoy getting ready.

The EB Coquette Collection is now available at Ever Bilena counters and retail partners nationwide, as well as through Shopee, Lazada, & TikTok Shop.