A watch can do more than tell time—it can hold a story. The Chanel Première Édition Originale, reissued in 2024, is one of those rare creations that feels timeless from the first glance. It’s not just a timepiece; it’s a reminder of heritage, artistry, and effortless sophistication that carries you from quiet mornings to glittering nights.
At the heart of this new chapter is Jennie Kim, Chanel’s global ambassador since 2019 and the embodiment of modern elegance. Captured at the Ritz Paris on Place Vendôme by Inez & Vinoodh, the campaign radiates understated luxury—every frame balancing Chanel’s history with Jennie’s unmistakable contemporary allure.
First introduced in 1987 as Chanel’s debut watch, the Première became an instant symbol of refined femininity. The 2024 reissue pays tribute to that legacy with a fresh yet faithful approach. Its octagonal case, inspired by the stopper of the iconic Chanel N°5 perfume bottle, and its chain bracelet interwoven with black leather echo the brand’s unmistakable design DNA.
In true Chanel fashion, the details speak volumes. The black lacquer dial, golden hands, and emerald-cut crystal are complemented by an onyx cabochon crown, creating a design that feels both powerful and precise. The black-and-gold palette is quintessential Chanel—confident, polished, and quietly bold.
Jennie’s connection to the Première feels natural. Often dubbed the “Human Chanel,” she embodies the same refined confidence that the brand celebrates. From her Coco Crush campaigns to the Chanel 22 fashion films, Jennie has consistently captured the essence of the House: poised, powerful, and authentic. In this campaign, she doesn’t just wear the Première—she lives in it.
