iai Introduces a New Kind of Minimalism—One Rooted in Technique, Stillness, and Intentional Dining

Tucked away in the emerging food scene of BGC is a new name quickly making waves for those who seek intentionality in every bite: iai. Pronounced ee-eye, the restaurant’s name takes inspiration from the Japanese martial art of iaido, which emphasizes precision, control, and ritual. That same philosophy flows seamlessly into the dining experience.

Founded by a group of partners and led by Chef Bruce Ricketts (of Mecha Uma fame), alongside designer Jae Pickrell, iai offers an omakase and kappo experience stripped of excess—focusing on craft, clean lines, and a mindful respect for ingredients. It’s not just dining; it’s a quiet ceremony of taste.

The interiors of iai mirror its culinary vision. Designed in collaboration with renowned firm Hurray Design, the space is clean, softly lit, and centered around an 11-seat hinoki wood sushi counter. The absence of background music, decorative clutter, or even menus feels deliberate. Here, the food speaks louder than anything else.

The open kitchen allows diners to observe Chef Bruce and his team at work—every slice, torch flame, and plate arrangement handled with deliberate elegance. The arrangement encourages guests to pause and truly savor each moment.

iai offers a 14-course dinner omakase (₱9,000) and a 5-course kappo experience (₱4,500). Courses shift with the seasons and Chef Bruce’s instincts, combining traditional Japanese methods with Filipino and global ingredients.

Menu highlights include:

  • Ankimo (monkfish liver) with citrus glaze
  • A5 Wagyu served with white kombu sauce
  • Seasonal sashimi imported directly from Toyosu Market

The sushi is prepared with careful attention—rice seasoned with red or white vinegar (akazu/shirozu), precise slice thickness, and perfect serving temperature—all demonstrating iai’s craftsmanship.

Unlike flashy omakase venues, iai emphasizes calm over spectacle. Servers in muted tones offer gentle course descriptions, and diners are encouraged to pause between bites. The experience takes about two hours and feels more like meditation than performance—ideal for those seeking quiet luxury.

Reservations are essential and made exclusively on iaimanila.com. iai is open from Wednesday to Sunday, 6 PM to 10 PM, located at G/F The Montane, 8th Ave. cor. 35th St., BGC, Taguig—right across Grand Hyatt Manila. With only 11 seats at the counter and a private dining room for up to nine, early booking is highly recommended.

Photo credit: iai Manila Facebook Page

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