Manila, April 10, 2025 – enigma, a new name in the beauty industry, officially launched its brand and its first product, Skintroduction Longwear Liquid Foundation, in a stylish event held at the beautiful Qui Manila. The launch event brought together beauty personalities, industry friends, and lifestyle icons for a day of empowerment and self-expression.
The gathering aimed to introduce a beauty brand that embraces transformation and creativity.
“First of all, I would like to thank everyone who really made time to join us in this very special occasion for Enigma. This is our very first event. And I can’t wait—I’m really excited for what’s in store for you,” said Raiza Contawi, Creative Director of enigma. “Enigma, even in its earliest form, always felt strong and sophisticated. It’s a brand that embraces the unknown and the beauty of discovery.”
Raiza explained, “Enigma is the word itself. Being mysterious, not knowing what’s going to happen but there are endless possibilities. There’s a sophistication about it. We see Enigma as such a strong word–the same way that we want the brand to be really empowering.”
Unveil Your Enigma
Founded on the principle of transforming the beauty experience, Enigma is designed for makeup enthusiasts—from beginners to pros. The brand is built on the idea that beauty should be as intriguing as it is accessible. Whether looking to perfect an everyday look or create something bold for a special occasion, Enigma’s line promises quality, high performance, and creativity.
“Our products are meant to inspire confidence and creativity,” said Raiza. “We believe makeup should empower you to express yourself and reveal your unique beauty. The look that you want to go for is something that’s very personal and authentic to yourself.”
She also emphasized that the brand goes beyond just products:
“We really want to be in the beauty space—not just the product—but we really want to give this energy and this space for the community to really enjoy makeup, to not take things seriously. Be mysterious, but also have fun, and just really enjoy the craft and the art of maintaining makeup.”
The First Chapter: Skintroduction Longwear Liquid Foundation
The first product under the Enigma banner is the Skintroduction Longwear Liquid Foundation, a product designed to perfect, enhance, and empower the skin. Raiza explained why it was chosen to debut the brand:
“Just like art, it starts with a canvas. If the base is good, everything else follows. This foundation is strong and ambitious. That’s why we started with a base.”
This long-lasting, self-setting foundation is infused with skin-enhancing ingredients, delivering a radiant airbrushed finish while gradually improving skin clarity. Its budge-proof formula provides buildable medium-to-full coverage, expertly perfecting an even complexion while effortlessly blurring the appearance of wrinkles, pores, and uneven texture.
Raiza also addressed a common concern among makeup users: oxidation.
“Based on my experience, foundations can really oxidize, especially when they’re long-lasting. But this foundation has ecto-bin, an anti-pollution radical with Japanese technology that helps stop super oxidation.”
Product Highlights:
- Long-wearing, self-setting formula
- Medium-to-full coverage
- Skin-enhancing ingredients
- Budge-proof, breathable coverage that lasts all day
- Suitable for all skin types
Exclusive Insight from Raiza Contawi
As one of the founders and creative minds behind Enigma, Raiza shared how much the brand means to her:
“When I really came into the picture, I poured all of my energy into this—kaya ako missing in action sa social media last year. We really want to give this energy and space for the community to enjoy makeup.”
She continued:
“Makeup is still a puzzle—every day, you’re figuring things out. There’s no single formula for beauty. That’s what Enigma is. It’s about creating a space for the community to enjoy makeup, to be mysterious, to have fun, and to really explore the art of it.”
What’s Next for Enigma?
Following the debut of Skintroduction, Enigma is set to introduce more innovative beauty solutions, continuing to build on its mission of providing high-performing, accessible products.
“This is just the beginning,” Raiza said. “We’re excited for what’s next and can’t wait to bring even more transformative products to our community.”
A Celebration of Beauty and Confidence
The event celebrated not only the official brand launch but also the community Enigma aims to create. Guests explored displays and were treated to a first look at the Skintroduction foundation’s flawless coverage. Raiza also shared:
“We want to collaborate with everyone. That’s Enigma. We want to know your thoughts, your experience, and really hear from you.”
