Global apparel retailer UNIQLO has officially launched its Spring/Summer 2025 campaign for UT (UNIQLO T-shirt), titled “Live it up! This is UT!” A celebration of creativity, individuality, and everyday expression, the campaign invites people of all ages to enjoy the boundless possibilities of the graphic tee—one of the most universal and democratic forms of self-expression in fashion.
The campaign’s core message—“Live it up!”—encourages everyone to make the most out of each day and to embrace their unique style through the cultural power of UT.
A Global Tapestry of Pop Culture
UNIQLO’s UT Spring/Summer 2025 collection brings together over 140 designs that span decades, genres, and continents. Each piece is a carefully curated nod to cultural icons—from master artists Pablo Picasso and Andy Warhol, to beloved franchises such as Disney, Peanuts, and Sanrio, as well as classic Japanese anime and video games.
The collection also includes exclusive collaborations with leading global museums and will continue to unveil new drops weekly throughout the season.
“Even if you’re not familiar with the design on a graphic T-shirt, you might think the graphic is cute or cool—and that’s enough,” says Kosuke Kawamura, UT Creative Director. “We chose cultural touchstones that represent the very best of graphic expression from around the world. I hope everyone finds a design that speaks to them.”
Introducing the New Relaxed Fit
UT continues to evolve, not just in content but in form. Spring/Summer 2025 introduces a new relaxed fit silhouette, a modern option that balances between UNIQLO’s classic regular and oversized fits.
Key Features of the Relaxed Fit:
- Shorter length than oversized tees
- Moderately wide box silhouette for easy layering
- Dropped shoulder seams with slightly shorter sleeves
- Soft, comfortable fabric designed for a balanced look and feel
This new addition ensures UT is as comfortable and trend-aware as it is expressive.
A Magazine that Wears Its Art on Its Sleeve
To mark the season, UT Magazine 2025 SPRING SUMMER Vol.12 offers a closer look at the people and places behind the designs. Highlights include:
- UT’s first collaboration with Henri Matisse, showcased against the stunning coastal backdrop of Nice, France
- A behind-the-scenes feature on BUAISOU, the acclaimed indigo artisans who reimagined the world of Disney through traditional Japanese dyeing
- Exclusive interviews with the creators behind cult favorite manga titles Uzumaki, Parasyte, and Berserk
