Vision Express, the leading premium optical retailer in the Philippines, proudly introduces Atasha Muhlach as its ambassador for the Spring/Summer 2025 season. With a refreshed look in its stores and a strong lineup of designer eyewear brands, Vision Express continues to redefine the optical retail experience for the modern Filipino.

A Style Icon Joins the Vision Express Family

Actor and singer Atasha Muhlach steps into the spotlight as the newest face of Vision Express, championing both fashion-forward style and eye health.

“Eyewear holds so much power in elevating a simple look. Vision Express is the best place to cop designer brands for all your eyewear needs. I’m thrilled to be part of the Vision Express family,” says Atasha.

The partnership comes at a time when Vision Express is amplifying its fashion offerings with an impressive curation of global luxury eyewear brands.

Bringing Designer Eyewear to Filipinos

“We are ecstatic to have Atasha Muhlach as our ambassador this season as we bring in the latest eyewear from Gucci, Celine, Prada, and many more luxury brands,” shares Neelam Gopwani, Managing Director of Vision Express Philippines.

“We’re also launching more sought-after designer brands this year as we revamp our stores to give more Filipinos a top-tier retail experience.”

The Spring/Summer 2025 collections from Miu Miu, Dita Lancier, Loewe, and Off-White are making waves with fashion-forward silhouettes—from bold rectangular frames to skinny temple designs. With exclusive access to runway-favorite pieces, Vision Express makes global eyewear more accessible than ever.

New Store Look, Same Gold-Standard Eye Care

As part of its commitment to innovation, Vision Express is rolling out newly renovated stores, starting with its SM City Cebu branch. Clean white interiors and cream-toned fixtures create a bright, welcoming atmosphere that matches the premium service the brand is known for.

Vision Express continues to offer its state-of-the-art eye care services, including:

Vision7: A seven-step comprehensive eye exam conducted by board-certified optometrists. This includes case history, visual acuity testing, refraction, binocular vision testing, visual health exam, and diagnostic evaluation.

Visionplus: An AI-powered eye health screening system that delivers a detailed snapshot of your eye health in under three minutes. It can detect not only vision issues but also early signs of systemic conditions such as diabetes, hypertension, and heart disease.